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Introduction: 

Prim and Pure, a national toxin-free vegan makeup brand, is dedicated to providing safe and high-quality products for kids and teens. Seeking to expand its reach and drive growth, the company partnered with our agency to enhance its digital marketing strategy.

Strategic Approach:

Our team developed and executed a comprehensive marketing plan designed to strengthen brand awareness and increase sales:

  • Targeted Social Media Campaigns: Leveraged organic and paid strategies on Instagram and Facebook to connect with the brand’s ideal audience.
  • Engaging Email Marketing: Designed compelling weekly newsletters to keep customers informed about new product launches, exclusive promotions, and brand updates.
  • SEO Optimization: Enhanced search engine visibility through optimized product pages and blog content, driving increased organic traffic.
  • Seasonal & Promotional Campaigns: Created high-impact marketing initiatives, including a Black Friday campaign, to maximize sales opportunities.

Over 10 months, this strategy was consistently refined and implemented to ensure long-term success.

Impact & Results: 
  • Sales Growth: Total sales revenue increased by 44% year over year.
  • Higher Order Volume: The number of orders rose by 41% within the same timeframe.
  • Black Friday Milestone: Within the first month of collaboration, the brand generated over $11,000 in sales during the Black Friday to Cyber Monday period.

Through a data-driven and customer-focused approach, Prim and Pure continues to expand its market presence while delivering high-quality, toxin-free beauty products to its growing customer base.