We’ve all heard the saying it’s like finding a needle in a haystack. However, you do not want your medical practice to be that needle when potential or returning clients are inquiring about your practice and look for your entity online. Most people believe in order to be seen online, search engine optimization (SEO) is the answer. While effective when managed by a talented and knowledgeable SEO provider, it is important for you to know that there are other, less expensive options that will still provide you with traction through Google recognition – and should be set up before any SEO were to begin regardless. Facebook ads, fresh content, and reviews are all easily produced, managed and cost-effective ways to get your brand out there and keep it top of mind for patients looking for your medical services. We explain how.
Well-targeted Facebook ad campaigns will help you reach a cold audience (an audience who has not previously interacted with your entity), which in turn will lead to more search results for your practice on Google. Due to the way in which we can target specific audiences on Facebook (people in your area, people looking for your services etc.), many of the people who see the ad for your services will be interested in learning more. Research shows that the majority of Facebook users who see an ad on Facebook will then go to Google to learn more about the entity they just saw the ad for. By matching your brand messaging on Facebook and Google, your cold audience will know exactly what they are looking for (they see the same messaging in two places- so they can match your Facebook ad with your link on Google). This will, in turn, strengthen your marketing message and your practice’s image.
By turning out regular and valuable content to your Facebook page you are doing two things. Firstly, you are giving potential and returning patients content they are searching for or content that is relevant to their needs. This could be through blog posts, article sharing, etc. Secondly, content on Facebook that gets a lot of “likes” or positive feedback gets ranked higher on Google searches. The reason this happens is that Google search engines look for content that is user-friendly. Link shares and engagements on social media are a good indicator that the content you are sharing is user-friendly and useful. Therefore, by regularly creating, sharing and providing useful and relevant content on your Facebook page, you are improving your visibility on Google as well. The bottom line? By optimizing your content for people, your rankings will improve.
We know the value of a good review- and this goes beyond showcasing your happy and healthy patients. We already know that the majority of people interested in learning more about your practice will Google it. We have also already learned the importance of having Facebook ads with a clear, branded message that are connected to Google results to bring patients. In addition, we discovered that user-friendly content posted to social media will increase your representation on search engines. The final piece of the puzzle is the reviews from patients. When users type your practice’s name in a Google search (because they’ve seen your ad on Facebook), the results page will show up on the right-hand side of the search. In this results page it will list what your entity is ranked on Facebook and how many people have rated your practice. It goes without saying that if a practice is rated 2.5/5 by those who have experienced it, it is not likely those inquiring about your practice are going to continue to pursue it further. The importance of positive patient ratings will be one of the first things people see when doing a branded search on your practice. We can help with that!!
We know what it takes to run a successful practice! We routinely help business owners all over the country bring their medical practice to the next level! We can optimize your online presence ensuring you see more new patients and increase referrals! With us in charge of your online content, a team you have access to and not just a sole individual, you can focus on what you do best: providing the best care for your patients!
From logo, to website, to content, to social media – thank you Namami Inc for helping me pull it all together, with the exact brand feel I wanted – and so quickly!!Corinne L., Boca Raton, FL
I work with Namami Inc for consults as I need them. Their insights on how to market individuals & businesses is completely on target. I am grateful for the introduction & always know that my business will expand due to their expertise. I would recommend Namami Inc to anyone who is looking for a marketing expert.Andrea P., Boca Raton, FL
Zephora and her Team at Namami Inc have brought great ingenuity and professionalism to my business with creative ideas and simple solutions to what I felt were complicated problems.Bobby S., Ft. Lauderdale, FL
Namami Inc rapidly absorbed the full extent of my business marketing challenges, and delivered a world class solution beyond what I had hoped. Isn’t this why you hire a professional?Angelo G., West Palm Beach, FL
Working with Namami Inc was an entirely smooth process. They engaged quickly explaining what differentiated them and went on to prove it in short order. They met every deadline, heard my feedback, and were flexible with add-ons to the initial scope of work. In addition, they were very cost effective and were stellar communicators as to the progress of our projects. I absolutely recommend them!Jon D., Greenville, SC
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Namami Inc stands above and beyond in product, service and the personal touch. Having little to no knowledge of getting Three Five Ten Publishing
Great team, great work. I can always count on them to get the job done – no matter what I put in front of them – with zero hassle. New web pages, new functionality, social media – and more. Plus they are fast and reasonably priced. Definitely recommended.George M., Boca Raton, FL
Zephora and her team have provided my associates and me unprecedented, high-quality work product and services, timely and certainly at a great value. I firmly believe that what I was asked to pay for the services I received was way undervalued and would have gladly paid much more.
I particularly want to give great praise to Zephora. Her business acumen, worldly knowledge, and experience are incomparable and superior to most. She is very sophisticated, highly intelligent, resourceful and extremely creative.
We will continue to use the services of this great company and it would be my pleasure to recommend Zephora and her team without any question.
I could go on and on but this says it all.Barry D., M&A Consulting
Zephora and her Team at Namami Inc have provided excellent solutions to challenges we faced and came up with innovative ideas we hadn’t considered. They were implemented in a time and cost-effective manner, with no loose ends, and with great synergy to our over-arching strategy. Third Level will absolutely continue to use Namami Inc for their consultation and their services.Stephen G., CEO Third Level
Working with Zephora and her Team at Namami Inc has been a great experience for my company. In regards to working on social media, business operations and networking they have brought both new ideas and concrete results to the table – in a short amount of time and at a reasonable cost. They have also worked with solid updates and communication, which is highly important to me. Great team.Scott M., Owner, Miller Physical Therapy
The people at Namami offer everything we look for: they are knowledgeable, efficient, and incredibly fast in terms of response. They are sensitive to budgets, but also know when to offer value-oriented suggestions for enhancement. They are creative and absolutely tireless. We recommend them unequivocally.Ken W., Add Helium
The staff at Namami Inc. were excellent at learning about my company needs for website redesign and social media marketing set up.
I appreciate all of the time and energy they put forth to create the finished product. Thank you for all you’ve done to assist my small business!Marcy. B, Boca Raton, FL