Get your Practice Noticed: The Facebook-Google Connection
January 2, 2020 / Category: Social Media
We’ve all heard the saying it’s like finding a needle in a haystack. However, you do not want your medical practice to be that needle when potential or returning clients are inquiring about your practice and look for your entity online. Most people believe in order to be seen online, search engine optimization (SEO) is the answer. While effective when managed by a talented and knowledgeable SEO provider, it is important for you to know that there are other, less expensive options that will still provide you with traction through Google recognition - and should be set up before any SEO were to begin regardless. Facebook ads, fresh content, and reviews are all easily produced, managed and cost-effective ways to get your brand out there and keep it top of mind for patients looking for your medical services. We explain how.
Well-targeted Facebook ad campaigns will help you reach a cold audience (an audience who has not previously interacted with your entity), which in turn will lead to more search results for your practice on Google. Due to the way in which we can target specific audiences on Facebook (people in your area, people looking for your services etc.), many of the people who see the ad for your services will be interested in learning more. Research shows that the majority of Facebook users who see an ad on Facebook will then go to Google to learn more about the entity they just saw the ad for. By matching your brand messaging on Facebook and Google, your cold audience will know exactly what they are looking for (they see the same messaging in two places- so they can match your Facebook ad with your link on Google). This will, in turn, strengthen your marketing message and your practice’s image.
By turning out regular and valuable content to your Facebook page you are doing two things. Firstly, you are giving potential and returning patients content they are searching for or content that is relevant to their needs. This could be through blog posts, article sharing, etc. Secondly, content on Facebook that gets a lot of “likes” or positive feedback gets ranked higher on Google searches. The reason this happens is that Google search engines look for content that is user-friendly. Link shares and engagements on social media are a good indicator that the content you are sharing is user-friendly and useful. Therefore, by regularly creating, sharing and providing useful and relevant content on your Facebook page, you are improving your visibility on Google as well. The bottom line? By optimizing your content for people, your rankings will improve.
We know the value of a good review- and this goes beyond showcasing your happy and healthy patients. We already know that the majority of people interested in learning more about your practice will Google it. We have also already learned the importance of having Facebook ads with a clear, branded message that are connected to Google results to bring patients. In addition, we discovered that user-friendly content posted to social media will increase your representation on search engines. The final piece of the puzzle is the reviews from patients. When users type your practice’s name in a Google search (because they’ve seen your ad on Facebook), the results page will show up on the right-hand side of the search. In this results page it will list what your entity is ranked on Facebook and how many people have rated your practice. It goes without saying that if a practice is rated 2.5/5 by those who have experienced it, it is not likely those inquiring about your practice are going to continue to pursue it further. The importance of positive patient ratings will be one of the first things people see when doing a branded search on your practice. We can help with that!!
We know what it takes to run a successful practice! We routinely help business owners all over the country bring their medical practice to the next level! We can optimize your online presence ensuring you see more new patients and increase referrals! With us in charge of your online content, a team you have access to and not just a sole individual, you can focus on what you do best: providing the best care for your patients!