In a world that is inundated with digital “noise” and so much information for the public to consume you need a way to set your business apart from your competition. The ways in which you can get your physical therapy, dental, or chiropractic clinic noticed is through intelligent and directed digital marketing. Enhancing your marketing strategy will allow you to outpace your competition and turn individuals seeking your services into new clients.
By using mobile targetings, such as display ads and geofencing, you can ensure that your practice is put directly in the eyes of potential customers.
But what on earth are those?
Display Ads: You can think of display ads like the billboards of the internet. They appear when you are scrolling through your Facebook feed or visiting websites looking for ideas for what to cook for dinner tonight. They prominently put your business in the eyes of the consumer, complete with your text and logo. These ads do not happen by chance and they are a good way to keep your business at the front of mind for your next client. By having eye-catching and effective marketing, you will attract viewers to your ad, which will increase your conversion rate and bring you a whole new client base to compliment the one you already have!
These ads can be targeted based on client behavior, based on gathering data and using browsing history. Additionally, when a potential client visits your website, you can stay front of mind by having your ad appear on future websites they visit. The advantage to this is when that individual is ready to choose their dentist, chiropractor and physical therapist, your name is the one they will recall.
Geofencing: Geofencing is a location-based digital marketing tool that allows marketers to send advertisements to people’s smartphones depending on their location. In this platform a virtual line is drawn and when someone crosses that boundary your ads begin to pop up on their device. Once in the defined area, a user who is in an active browser session, or using apps will see the ads appear on their device, whether it be a smartphone or tablet.
Geofencing can be used even further to your advantage by hitting those potential clients when they are within the boundaries of your competition, putting your clinic front and center. You can also target individuals based on their visits to complementary businesses or based on the area or locations they most frequent or reside in. This technique allows you to specifically and intentionally target those clients in your area, searching for your services.
The key is not to work harder, but smarter! Let our digital marketing team put the best practices to work for your business! Do not just throw money into the wind with unfocused marketing- we know what works and how to access it! Our passion, industry knowledge and team of experts will work for you to make sure your digital marketing presences is meaningful and most importantly, impactful! Visit our Facebook page at www.facebook.com/NamamiInc or give us a call at 561.926.3969 to see how we can take your entity and your marketing strategy to the next level!
From logo, to website, to content, to social media – thank you Namami Inc for helping me pull it all together, with the exact brand feel I wanted – and so quickly!!Corinne L., Boca Raton, FL
I work with Namami Inc for consults as I need them. Their insights on how to market individuals & businesses is completely on target. I am grateful for the introduction & always know that my business will expand due to their expertise. I would recommend Namami Inc to anyone who is looking for a marketing expert.Andrea P., Boca Raton, FL
Zephora and her Team at Namami Inc have brought great ingenuity and professionalism to my business with creative ideas and simple solutions to what I felt were complicated problems.Bobby S., Ft. Lauderdale, FL
Namami Inc rapidly absorbed the full extent of my business marketing challenges, and delivered a world class solution beyond what I had hoped. Isn’t this why you hire a professional?Angelo G., West Palm Beach, FL
Working with Namami Inc was an entirely smooth process. They engaged quickly explaining what differentiated them and went on to prove it in short order. They met every deadline, heard my feedback, and were flexible with add-ons to the initial scope of work. In addition, they were very cost effective and were stellar communicators as to the progress of our projects. I absolutely recommend them!Jon D., Greenville, SC
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Namami Inc stands above and beyond in product, service and the personal touch. Having little to no knowledge of getting Three Five Ten Publishing
Great team, great work. I can always count on them to get the job done – no matter what I put in front of them – with zero hassle. New web pages, new functionality, social media – and more. Plus they are fast and reasonably priced. Definitely recommended.George M., Boca Raton, FL
Zephora and her team have provided my associates and me unprecedented, high-quality work product and services, timely and certainly at a great value. I firmly believe that what I was asked to pay for the services I received was way undervalued and would have gladly paid much more.
I particularly want to give great praise to Zephora. Her business acumen, worldly knowledge, and experience are incomparable and superior to most. She is very sophisticated, highly intelligent, resourceful and extremely creative.
We will continue to use the services of this great company and it would be my pleasure to recommend Zephora and her team without any question.
I could go on and on but this says it all.Barry D., M&A Consulting
Zephora and her Team at Namami Inc have provided excellent solutions to challenges we faced and came up with innovative ideas we hadn’t considered. They were implemented in a time and cost-effective manner, with no loose ends, and with great synergy to our over-arching strategy. Third Level will absolutely continue to use Namami Inc for their consultation and their services.Stephen G., CEO Third Level
Working with Zephora and her Team at Namami Inc has been a great experience for my company. In regards to working on social media, business operations and networking they have brought both new ideas and concrete results to the table – in a short amount of time and at a reasonable cost. They have also worked with solid updates and communication, which is highly important to me. Great team.Scott M., Owner, Miller Physical Therapy
The people at Namami offer everything we look for: they are knowledgeable, efficient, and incredibly fast in terms of response. They are sensitive to budgets, but also know when to offer value-oriented suggestions for enhancement. They are creative and absolutely tireless. We recommend them unequivocally.Ken W., Add Helium
The staff at Namami Inc. were excellent at learning about my company needs for website redesign and social media marketing set up.
I appreciate all of the time and energy they put forth to create the finished product. Thank you for all you’ve done to assist my small business!Marcy. B, Boca Raton, FL