Standing Out: Effective Digital Marketing for Your Health-Care Clinic
April 24, 2019 / Category: Social Media
In a world that is inundated with digital “noise” and so much information for the public to consume you need a way to set your business apart from your competition. The ways in which you can get your physical therapy, dental, or chiropractic clinic noticed is through intelligent and directed digital marketing. Enhancing your marketing strategy will allow you to outpace your competition and turn individuals seeking your services into new clients.
By using mobile targetings, such as display ads and geofencing, you can ensure that your practice is put directly in the eyes of potential customers.
But what on earth are those?
Display Ads: You can think of display ads like the billboards of the internet. They appear when you are scrolling through your Facebook feed or visiting websites looking for ideas for what to cook for dinner tonight. They prominently put your business in the eyes of the consumer, complete with your text and logo. These ads do not happen by chance and they are a good way to keep your business at the front of mind for your next client. By having eye-catching and effective marketing, you will attract viewers to your ad, which will increase your conversion rate and bring you a whole new client base to compliment the one you already have!
These ads can be targeted based on client behavior, based on gathering data and using browsing history. Additionally, when a potential client visits your website, you can stay front of mind by having your ad appear on future websites they visit. The advantage to this is when that individual is ready to choose their dentist, chiropractor and physical therapist, your name is the one they will recall.
Geofencing: Geofencing is a location-based digital marketing tool that allows marketers to send advertisements to people’s smartphones depending on their location. In this platform a virtual line is drawn and when someone crosses that boundary your ads begin to pop up on their device. Once in the defined area, a user who is in an active browser session, or using apps will see the ads appear on their device, whether it be a smartphone or tablet.
Geofencing can be used even further to your advantage by hitting those potential clients when they are within the boundaries of your competition, putting your clinic front and center. You can also target individuals based on their visits to complementary businesses or based on the area or locations they most frequent or reside in. This technique allows you to specifically and intentionally target those clients in your area, searching for your services.
The key is not to work harder, but smarter! Let our digital marketing team put the best practices to work for your business! Do not just throw money into the wind with unfocused marketing- we know what works and how to access it! Our passion, industry knowledge and team of experts will work for you to make sure your digital marketing presences is meaningful and most importantly, impactful! Visit our Facebook page at www.facebook.com/NamamiInc or give us a call at 561.926.3969 to see how we can take your entity and your marketing strategy to the next level!