Designing a Successful Marketing Strategy

Designing a Successful Marketing Strategy

March 3, 2016 | By Zephora Haddon

BRANDING OVERHAUL

At Namami we are called to provide solutions to CEO’s and start-ups, direct marketing ventures and non-profits, franchises and entrepreneurs.

Regardless of the type or size of client we are consistently asked a single question: “What do we do to get the word out on our product/service?”

The short answer is, there’s rarely one simple “fix.” However, there are general strategies that are critical to success. Marketing your business is about doing a lot of things as thoroughly as your budget allows, over time.

It’s about consistency and making sure every point hits hard and connects with all of the others, so your marketing efforts create a domino effect – and none of them leave any dead ends.

(We love doing this – it’s our passion! Just one more reason why outsourcing with us is such a great idea. You don’t need the infrastructure – we’re it!)

A marketing strategy over time is original content on social media with a specific approach on platforms that make sense for your desired population; it’s blogging as a resource for your people – and to drive traffic to your website; it’s a press release that’s connected everywhere when you’ve got new stuff to share – and follow-up calls with local media to make sure they are aware and draw a story; it’s regular website updates for new content and interest; it’s a branded email blast with specials for some entities, and LinkedIn mail for others; it’s photography (GOOD photography) with your watermarked logo to showcase a new space, a new team, new goods – with contests, and new slogans and fresh content. If budgets allow, it can include a PPC campaign, an SEO strategy, a video clip, an animated explainer-video, and telephone outreach for collaborative partners.

A comprehensive marketing strategy on track for success is all of these things, and can be even more, depending on a client’s needs. It’s a strategy, battled on many fronts, over time. No magic bullet, no single ‘gonna-make-you-an-overnight-success’ trick.

This shouldn’t be intimidating. After all, you’re in business for the long haul!

A comprehensive effort played out long-term suits business success for this reason and naturally dovetails with long-term plans and strategies. We’re in it for the long haul, too. So whether or not we come in for a quick “brush up” of your marketing strategy or have an on-going arrangement, we’ll be right there with you down the road when you’re ready to capitalize on your success and take it to the next level.

Want to know more about what we can do for you and your business? Give us a call at 561.926.3969 or shoot us an email at Contact@NamamiInc.com. Let’s talk!

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You won’t be disappointed.

Testimonials

  • From logo, to website, to content, to social media – thank you Namami Inc for helping me pull it all together, with the exact brand feel I wanted – and so quickly!!

    Corinne L., Boca Raton, FL
  • I work with Namami Inc for consults as I need them. Their insights on how to market individuals & businesses is completely on target. I am grateful for the introduction & always know that my business will expand due to their expertise. I would recommend Namami Inc to anyone who is looking for a marketing expert.

    Andrea P., Boca Raton, FL
  • Zephora and her Team at Namami Inc have brought great ingenuity and professionalism to my business with creative ideas and simple solutions to what I felt were complicated problems.

    Bobby S., Ft. Lauderdale, FL
  • Namami Inc rapidly absorbed the full extent of my business marketing challenges, and delivered a world class solution beyond what I had hoped. Isn’t this why you hire a professional?

    Angelo G., West Palm Beach, FL
  • Working with Namami Inc was an entirely smooth process. They engaged quickly explaining what differentiated them and went on to prove it in short order. They met every deadline, heard my feedback, and were flexible with add-ons to the initial scope of work. In addition, they were very cost effective and were stellar communicators as to the progress of our projects. I absolutely recommend them!

    Jon D., Greenville, SC
  • My experience with Namami has been terrific. The website they created for my product Traveleyez is beautiful. It is very professional looking and easy to navigate. Just visit our website and see for yourself! The customer service that I have received from the Namami staff has been exceptional. Questions get answered in a timely fashion and they are very accommodating. Kudos to Namami for meeting all my expectations and then some. They really do go above and beyond.

     

    Yvonne G., Coral Springs, FL
  • Namami Inc stands above and beyond in product, service and the personal touch. Having little to no knowledge of getting Three Five Ten Publishing off the ground, Namami Inc lifted the company with professionalism, direction, and tremendous knowledge. Without a doubt, Namami rates 5 stars in all arenas.

    Rose-Edith M., Ft. Lauderdale, FL
  • Great team, great work. I can always count on them to get the job done – no matter what I put in front of them – with zero hassle. New web pages, new functionality, social media – and more. Plus they are fast and reasonably priced. Definitely recommended.

    George M., Boca Raton, FL
  • Zephora and her team have provided my associates and me unprecedented, high-quality work product and services, timely and certainly at a great value. I firmly believe that what I was asked to pay for the services I received was way undervalued and would have gladly paid much more.

    I particularly want to give great praise to Zephora. Her business acumen, worldly knowledge, and experience are incomparable and superior to most. She is very sophisticated, highly intelligent, resourceful and extremely creative.

    We will continue to use the services of this great company and it would be my pleasure to recommend Zephora and her team without any question.

    I could go on and on but this says it all.

    Barry D., M&A Consulting
  • Zephora and her Team at Namami Inc have provided excellent solutions to challenges we faced and came up with innovative ideas we hadn’t considered. They were implemented in a time and cost-effective manner, with no loose ends, and with great synergy to our over-arching strategy. Third Level will absolutely continue to use Namami Inc for their consultation and their services.

    Stephen G., CEO Third Level
  • Working with Zephora and her Team at Namami Inc has been a great experience for my company. In regards to working on social media, business operations and networking they have brought both new ideas and concrete results to the table – in a short amount of time and at a reasonable cost. They have also worked with solid updates and communication, which is highly important to me. Great team.

    Scott M., Owner, Miller Physical Therapy
  • The people at Namami offer everything we look for: they are knowledgeable, efficient, and incredibly fast in terms of response. They are sensitive to budgets, but also know when to offer value-oriented suggestions for enhancement. They are creative and absolutely tireless. We recommend them unequivocally.

    Ken W., Add Helium
  • The staff at Namami Inc. were excellent at learning about my company needs for website redesign and social media marketing set up.

    I appreciate all of the time and energy they put forth to create the finished product. Thank you for all you’ve done to assist my small business!

    Marcy. B, Boca Raton, FL

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SOME TIDBITS

30
Jul
30 July 2018 by Zephora Haddon
  Nearly two decades into the new millennium, you may find yourself thinking you are out of touch with the latest website trends (who can keep up?!) or you may find yourself on the other end of the spectrum believing there is nothing new anymore. Either.
23
Jan
23 January 2018 by Zephora Haddon
Boosting the bottom line with a powerful and effective marketing strategy comes down to one word – but it’s so important we’ll repeat it three times: Consistency, consistency, consistency! Across all platforms, all sites, and all social media. Defining and providing that consistency doesn’t just happen.
19
May
19 May 2016 by Zephora Haddon
It all starts with the big picture. We have a bird’s-eye, unbiased view. We also have the experience beyond your business of what works and what doesn’t, acquired from years of working with a variety of entities. It often looks like this: A potential client seeks.

 

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