Get a Bigger Bang for your Marketing Buck with Facebook Ads
January 23, 2018 / Category: Social Media
Boosting the bottom line with a powerful and effective marketing strategy comes down to one word – but it’s so important we’ll repeat it three times: Consistency, consistency, consistency! Across all platforms, all sites, and all social media. Defining and providing that consistency doesn’t just happen organically. Businesses large and small need an intentional plan plus a strategy to carry it out successfully, which is where we come in. Business owners are generally focused on the day-to-day logistics of managing things, whereas we can focus on the path to growth and additional revenue through effective (and consistent!) marketing.
It’s our business to know what the latest marketing tools are and how to utilize them successfully. Social media is one of the most powerful and financially efficient ways to advertise and build brand loyalty. Our wheelhouse includes Instagram, Twitter, LinkedIn, Snapchat and Pinterest, plus the granddaddy of them all, Facebook, which continues to lead the pack for many industries. The interactive platform allows for ridiculously effective audience targeting, and bespoke Facebook Advertising - complete with landing pages and extensive audience testing - takes advantage of this marketing strong point.
Boosting Facebook posts used to be the gold standard, but amplifying your existing content is markedly more effective. Amplifying content is pretty simple; it’s creating Facebook ads by turning your content into helpful information that the audience can use to solve a problem. Rather than a hard sell, it’s a much more effective soft sell. Because the essence of the ad is, “Here’s a solution to your ‘pain point,’” the audience is much more likely to interact. The possibilities are endless!
We’d love to show you how amplifying your content will make 2018 your business’ best year yet! Connect with us and let’s get started on your Facebook ads today! [email protected] or 561.926.3969